DJ Goone/ Augustas - a sound artist whose thoughts echo through quiet moments and minimalist choices.
On What Matters Most: Feel-Over Looks
"How it feels, always. You can't fake comfort. You can't pretend fabric that fights your skin all day. When something feels right, it moves with you, breathes with you – that's when you forget you're even wearing it. That's when you can focus on what matters."
"Looks fade, trends change, but how does something make you feel? That stays with you. That's why I always come back to linen. It's soft, breathable, and natural - like a second skin that only gets better with time." Goone's words echo a growing resistance to the over-styled, over-produced world we often find ourselves in. For him - and us - linen is a reminder that the best kind of beauty is the kind you can feel.
Returning to Self
"When I'm alone with sound. Or walking in nature with no plan. When I'm somewhere quiet with my music and nothing to prove, maybe it's in my room at 3 am - it doesn't matter where. But when the world stops demanding things from me, I can exist with sound, with silence, with whatever comes. That's when I remember who I am underneath all the noise." In the way Goone speaks about presence, you can feel the stillness. He doesn't perform stillness - he lives in it. It reminded us how simplicity, like linen, creates room to return to ourselves.
Discover more: Augustas wears a MAGNUS linen shirt in Mustard and ADONIS linen pants in Rosy Brown.
What He Wears Just to Be
"Something easy, something gentle. Nothing too stiff. Bare feet if the weather lets you. To me, being yourself means not having to bend to your clothes - they fit into your life, just as you are." This is the essence of everything we design: clothing that adapts to your life, not the other way around. Listening to him describe this was like hearing the reason behind every piece we make put into words.
On Slow Living
"To me, slow living means creating space to truly experience life rather than rushing through it. It's about being intentional with your time, choosing quality over quantity, and finding joy in simple, everyday moments."
"It's stepping away from the pressure to do more constantly and instead focusing on what actually brings meaning, peace, and connection." His definition of slow living feels beautifully aligned with the natural rhythm of linen - calm, breathable, and intentionally made.
Ritual and Presence
"One small, slow ritual that keeps me grounded is meditation. Taking just a few quiet moments to sit, breathe, and centre myself helps me reconnect with the present and let go of whatever noise or stress is pulling me away. It's a simple practice, but it brings a sense of calm and clarity that carries through the day." There's something about rituals that mirrors the softness of linen - they're understated, daily, and grounding.
Explore our men's linen tops collection
What Moves Him Right Now
"Lately, yoga has been inspiring me. It's more than just movement - it's a way to slow down, reconnect with my body, and find stillness in the chaos. Each practice reminds me to breathe deeply, stay present, and approach life with a bit more grace and balance." Grace. Balance. Breath. Words that reflect both his practice and his style. Like many of our linen pieces, they're built not to impress but to support, to steady, and to last.
Final Thought
In DJ Goone's world, comfort is clarity. Style is second nature. And linen? Linen is the quiet companion in it all - soft, breathable, and always there when you need it. His story reminds us that sometimes, the most radical thing we can do is slow down, get quiet, and feel more deeply.
Discover more:
Explore our men's linen collection.
Learn how to bring slow rituals into your daily life
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